Distribution

In Sports Marketing we learned about distribution: the act of transporting your product from warehouse to stores.

The game was to take a half cup of salt and a half cup of water to the other side of the room with a napkin, spoon, and straw. The original idea was to just shovel the salt into the napkin with the spoon and to trap the water into the straw. The straw idea did not work, so we changed that plan into just sucking up the water, with the straw, into our mouths and transferred it to the other cup. We did not come in first simply because we were too slow, next time we'll move the products simutaneously, rather than one at a time.
The point to having a good plan for distribution is to have the product get from point A to point B is getting it there as fast as possible without damage or very little to the product. This gives the businesses a look of reliability.
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